Welcome to Five-a-Dale

Hello, and welcome to Five-a-Dale.

I developed this brand following a minor triumph I had dealing with a frustration most parents must have had at one point or other,  when one of my five young children wouldn’t eat fruit or vegetables. You can read all about this in the “about the brand” section of our website.

Here though, this being my first blog I’d just like to expand on my personal philosophy, which I hope is  clear throughout the brand. I am a parent first on foremost, I believe as well as being healthy children should have fun and be happy, so should their parents.

The brand is specifically designed  not to be dictatorial, or to engender good eating habits through guilt or pressure or to  act as the food police. We rather hope to do it in as positive and fun way as we can.

We’d love to hear from anyone who’s had issues with getting their children to eat their greens and devised any innovative ways of dealing with it.

I’ll leave you for now, but please look out for my future blog posts and those from the residents of Five-a-Dale.